Online video is one of the KEY business differentiator for companies wanting to communicate effectively their product profile and benefits on the web within the shortest possible time. This podcast features an interview with Bob Fitzgerald from VideoSpark. Bob's a videographer who specialises in corporate video for online application and he is based on the Central Coast in NSW, Australia, just north of Sydney. In this podcast we explore the application of online video as a part of your marketing mix. What it is, how to do it and some of the do's and don'ts of online video. Web video is its own medium. Authenticity and information are a critical part of ensuring that viewers aren't disappointed in their decision to view the video. Video advertising with poor production quality or uninspiring content creates a negative brand experience. To make a video truly actionable it must emotionally engage viewers, building the trust and familiarity that forms the backbone of return on investment.
